Home
How to navigate the B2B Sales abyss?
I am focusing on sales for Berkeley Computer these days.
We are a custom web/software/app design & development agency.
We are a small business.
We are a service business.
We comprise of consultants.
Unlike products where a sales funnel could help, I think we are stuck in the long sales cycle.
And I have had a very bad feeling about sales in B2B.
In particular, I’ve been stoned by…
How difficult it is to get a new client for your business.
And that’s because sales, especially in B2B, can feel endless.
B2B sales is a bottomless pit. It’s a quicksand. An abyss.
You need to find the lead, pre-qualify the lead, convince the lead to book a meeting, prepare for the meeting, and pray to god that the meeting happens (hope they show up)…
Then you need to host the meeting, walk prospects through your process, estimate budgets and timeline for the project, and if you get a ‘yes’, you then need to follow up (several times), take the payment (or get a signature) and then start onboarding.
Then, closing the deal. Not to mention there are post-sale activities.
Yep…
These are all…
‘Jobs to be done’.
If they don’t get done…
You don’t get clients.
And if you don’t get clients…
You don’t get paid!
So it feels like an endless battle against everything under the sun.
Now what?
Next, I’m on a mission to learn how to navigate all this.
Have you faced something similar in your business?
Do you have any insights into how the process can be semi-automated?
Is automation the right word here?
Does it even make sense?
I feel like I am drowning.
Help?
-Bhupal
Copy & Share
How to navigate the B2B Sales abyss?
https://bhupalsapkota.com/b2bsales/