In the world of B2B social listening, many companies make a critical mistake: they track the Topic, not the Pain. If you sell a CRM, tracking “Customer Relationship Management” is a discussion. Tracking a specific point of friction, like a competitor’s high price or a missing feature, is a wallet-opening moment. Your goal is to […]

Tagged with: B2B • Competior Analysis • Customer Pain • Market Research • Social Media

I am focusing on sales for Berkeley Computer these days. We are a custom web/software/app design & development agency. We are a small business. We are a service business. We comprise of consultants. Unlike products where a sales funnel could help, I think we are stuck in the long sales cycle. And I have had […]

Tagged with: Automation • B2B • Business • Sales